Badass Monkies™ (BAM) success will be spearheaded by Natasha Francis, the Founder. She exemplifies the true spirit of Badass Monkies, with her bold and unapologetic character, coupled with high energy, performance-driven leadership, and strong work ethic.  With over 20 years of commercial experience in several industries, Natasha is events and media professional, with a big heart for doing good in the community, especially for the disadvantaged. Her work at the Daily Mail Group in London in 2010 gave her the opportunity to work on exhibitions and events all over South East Asia, which led Natasha and her family to Kuala Lumpur, where she eventually settled and launched BAM. Natasha has a proven track record of successful business launches, and brand and franchise management, along with rich resources and a strong network she has built up over the years. She is a true humanitarian and has always been passionate about projects to inspire individuals and groups to create a more functional society. She strongly believes in establishing and maintaining genuine and long-lasting relationships with charity partners, colleagues, donors, and business partners; to build better communities through philanthropy. She is excited and committed to building BAM into an internationally recognized brand. Natasha brings a wealth of knowledge and experience from having done media sales, advertising, marketing, public relations and branding, event management, exhibitions, business development, and publishing with many international companies such as Superbrands Awards, Red Money-Media, Trinity Media Group, Ethnic Media Group, Haymarket Media and Pride Magazine, just to name a few.