MORE THAN A BRAND
A MOVEMENT SUPPORTING UNDERPRIVILEGED
In 2011, BAM held their first fundraising event to support these woman with basic living necessities supported by the local expatriate community, this launched the concept of the BADASS brand movement.
THE BAM STORY
Badass Monkies™ brand is based in Kuala Lumpur, Malaysia. The company was established in 2011 as a passion project by the founder Natasha Francis and the co-founder, her daughter Keyani Reuben. As expatriates from South London, with Jamaican heritage, living in the luxuries of sun-kissed South East Asia, the duo were driven by a strong empathic need to help a group of refugee women who were living under a bridge near Kuala Lumpur city centre.
Badass Monkies™ (BAM) is an e-commerce Lifestyle Charity Fashion brand with strong philanthropic values. The name Badass Monkies™ is inherited from the founders’ personas and nickname; a mother-daughter collaboration drawing on cross generational and cross-cultural experience and exuberance.
The brand is designed to appeal to empathic personalities who are passionate about actively supporting registered charities, social projects, and CSR initiatives. Empathic personalities communicate their core beliefs through apparel.
The fashion line represents these core beliefs, designed specifically for street style, sports, active leisure, yoga, wellness, dance, entertainment, fitness, and musical fanatics. The products are designed to encourage and promote a bold, positive, trendy, and
fashionable image for the social cause sector charities, NGOs, humanitarian, activists, volunteers, fundraising, and non-profit organizations.
OUR MISSION
At Badass Monkies, our mission is to become the top one-stop shop for ethical fashion and philanthropy in Asia. We are dedicated to lending a helping hand to a diverse range of community initiatives and social projects in the region, focusing on providing assistance for the fundamental needs of individuals and families. Our ultimate objective is to make the Badass Monkies logo a symbol of helping and supporting others, making it an emblem of philanthropy.
OUR VALUE
At the core of our values, we aim to provide quality goods at competitive prices, show respect for our customers, and give back to the global community - believing that together, we can create a better tomorrow without prejudice. We hope that our efforts will ensure customers keep returning!